Skip to main content
Share on facebook
Share on twitter
Share on email
Share on pinterest
Share on google
Share on linkedin

A Look at Communication Careers in Healthcare

Share on facebook
Share on twitter
Share on email
Share on pinterest
Share on google
Share on linkedin

Earning a Master of Business Administration (MBA) can be a fast track to upper management and higher salaries. With today’s data-driven business environments, an MBA’s analytical skills are an advantage. But professional-level communication skills can be the key to business success. This is especially true in healthcare.

MBAs with a talent for communication may want to consider a healthcare communications career. Southern Oregon University (SOU) offers an online MBA with a Concentration in Healthcare Administration that prepares graduates to advance in this field.

SOU’s program builds business management skills specific to healthcare settings. It also equips graduates with an understanding of key healthcare communications topics.

Who Handles Communications in Healthcare Organizations?

There is more to the communications profession than the media and reporting. A career in communications offers diverse job opportunities in many industries, including healthcare. Communications specialists, such as public relations (PR) managers, focus on shaping an organization’s image.

If PR sounds a lot like marketing, it is because both fields involve boosting brand loyalty. PR specialists in healthcare play a critical role in engaging the community and building trust. In this way, a PR specialist serves as a spokesperson for the organization.

A 2019 Gallup poll points to the value of public relations in healthcare: 80% of Americans polled responded that they worried a “great deal” or a “fair amount” about healthcare. Healthcare topped a list of 15 problems that included drug use, unemployment, the environment and availability of guns.

Those who enjoy a fast-paced environment may feel right at home in a healthcare communications career. Typical activities include:

  • Monitoring the public’s view of the organization
  • Planning and implementing strategies to increase visibility, engage patients and improve public opinion
  • Writing press releases and handling media requests
  • Creating content, including social media content
  • Supporting the executive team in drafting speeches and preparing for interviews
  • Ensuring marketing materials align with the organization’s mission, vision and strategic goals
  • Implementing communications initiatives to engage staff in achieving the organization’s mission, vision and strategic goals
  • Managing crisis communication, such as with natural disasters and infectious disease outbreaks

Job titles in healthcare communications vary. A few examples include:

  • Manager of Content Development
  • Director of Communications and Public Affairs
  • Senior Communications Specialist
  • Vice President of Strategic Communication
  • Communications Director (or Manager)

MBA grads considering a healthcare communications career may find that their social media skills give them an edge. The Pew Research Center reports that 72% of the public uses social media. Hospitals are getting on board with social media to connect with patients, share relevant information and build trusted relationships.

MBA grads who pursue a healthcare communications career will also find opportunities for innovation. Shriners Hospitals for Children, for example, hosts a hospital podcast series with information and inspiring stories for parents, patients and families.

An MBA in healthcare administration often leads to careers that focus on finance, accounting and operations. For those who want to take their career in a different direction, healthcare communications provides an opportunity to promote the trusted relationships that quality healthcare depends on. SOU’s MBA in Healthcare Administration program provides the business acumen, healthcare knowledge and communication skills for success.   

Learn more about Southern Oregon University’s online MBA program with a Concentration in Healthcare Administration.

Related Articles

Have a question or concern about this article? Please contact us.

Our Commitment to Content Publishing Accuracy


Articles that appear on this website are for information purposes only. The nature of the information in all of the articles is intended to provide accurate and authoritative information in regard to the subject matter covered.

The information contained within this site has been sourced and presented with reasonable care. If there are errors, please contact us by completing the form below.

Timeliness: Note that most articles published on this website remain on the website indefinitely. Only those articles that have been published within the most recent months may be considered timely. We do not remove articles regardless of the date of publication, as many, but not all, of our earlier articles may still have important relevance to some of our visitors. Use appropriate caution in acting on the information of any article.

Request more information

Submit this form, and an Enrollment Specialist will contact you to answer your questions.

Or call 800-490-7974

Begin Application Process

Start your application today!

Or call 800-490-7974 800-490-7974

for help with any questions you have.