Master of Business Administration with a Concentration in Marketing Online
Prepare to effectively apply insights into marketing trends as an organizational leader with this action-oriented online MBA.
12/23/24
Next Application Due Date
1/6/25
Start Classes
Program Overview
Get to know our 100% online MBA in Marketing
$19,350*
Total Tuition
As few as 16 months
Program Duration
45
Credit Hours
The Master of Business Administration with a Concentration in Marketing online program is designed to equip you with a solid foundation of business management skills with real-world marketing applications for use across the business spectrum, with an emphasis on preparing you for a range of roles in marketing.
The expert faculty at Southern Oregon University (SOU) will help deepen your knowledge of internal marketing, e-commerce, marketing channel management, pricing strategy, the use of GIS systems, and more. As a graduate, you will possess the skills and knowledge to pursue roles such as Marketing Manager, Sales Manager, Brand Manager, Market Research Analyst, and Media Planner.
In the MBA with a Concentration in Marketing online program, you will:
- acquire knowledge of industry trends such as one-to-one marketing, internet infrastructure, digital technology, the potential for building powerful online communities, personalization, online advertising, brand-building, product development, online pricing, customer support, transaction processing, and fulfillment,
- cover the formulation of channel objectives and strategies, along with the appropriate tactics, policies, and practices,
- learn about inventory distribution and control, order processing, customer service, and the establishment of cost-effective transportation systems. Pricing strategy includes the rationale for setting prices for products at all points in the product life cycle, and
- apply geographic information to data and thus understand how that substantially changes and improves the ability to compile evidence, construct arguments, and therefore improve decision-making.
Also available online:
SOU offers our online Master of Business Administration in a variety of concentration areas. Explore all of our online MBA programs.
$19,350*
Total Tuition
As few as 16 months
Program Duration
45
Credit Hours
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Tuition
Pay-by-the-course tuition keeps your budget intact
The SOU Master of Business Administration with a Concentration in Marketing online program features the same affordable, pay-by-the-course tuition whether you reside in Oregon or outside the state.
Tuition breakdown:
$19,350*
Total Tuition
$430
Per Credit Hour
Master of Business Administration with a Concentration in Marketing Program Tuition and Fees
The following is the tuition breakdown for the MBA Marketing degree program.
| Program | Per Credit Hour | Per 3 Credit Hours | Per 4 Credit Hours | Per Program |
|---|---|---|---|---|
| MBA Marketing | $430 | $1,290 | $1,720 | $19,350* |
Note: SOU credit hours are quarter hours. 45 SOU hours = 30 semester credit hours.
Fees: There is a $60 application fee, an $85 graduation fee, and a $65 course fee for the ETS Major Field Test in MBA 514. Proctoring fees, if required, are not included.
*Tuition and fees are subject to change.
Tuition breakdown:
$19,350*
Total Tuition
$430
Per Credit Hour
Calendar
Our application deadlines and class schedules
The Master of Business Administration with a Concentration in Marketing online program is convenient and accessible for working professionals. All courses are seven weeks in length, with multiple start dates each year. View the calendar to see upcoming starts and related due dates.
Now enrolling:
12/23/24
Apply Date
1/6/25
Class Starts
| Term | Start Date | App Deadline | Registration Deadline | Tuition Deadline |
|---|---|---|---|---|
| Winter | 1/6/25 | 12/23/24 | 1/2/25 | 1/10/25 |
| Spring | 3/31/25 | 3/17/25 | 3/26/25 | 4/4/25 |
| Summer 1 | 6/16/25 | 6/2/25 | 6/11/25 | 6/20/25 |
| Summer 2 | 8/4/25 | 7/21/25 | 7/30/25 | 8/8/25 |
Now enrolling:
12/23/24
Apply Date
1/6/25
Class Starts
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Qualifications for our online MBA in Marketing program
The Master of Business Administration with a Concentration in Marketing online admission process is streamlined to help you get started right away. Requirements for full admission include:
Admission Requirements:
- Bachelor's degree from an accredited institution
- 2.75 GPA with three years relevant experience or 3.0 GPA
MBA with a Concentration in Marketing Online Admission Requirements
- Applicants with a bachelor's degree from an accredited institution and transcripts verifying a minimum cumulative GPA of 3.0 on a 4.0 scale are granted full admission status into the MBA with a Concentration in Marketing online degree program.
- Applicants with a minimum GPA of 2.75 qualify for full admission status by verifying three or more years of relevant work experience within the application.
- Provisional admission status is available for applicants with an undergraduate GPA lower than 2.75 who have three years of relevant work experience. Students admitted on a provisional basis must earn a B or better in courses taken during their first term in order to continue in the program.
- Applicants must submit transcripts from all previous educational institutions attended.
- International student applicants interested in enrolling in the SOU online Master of Business Administration program should contact the Office of International Programs for information related to international admissions and visa restrictions. Contact the Office of International Programs by emailing [email protected].
Southern Oregon University considers you an international student if you are NOT a:
- U.S. citizen or national;
- U.S. permanent resident or other eligible noncitizen.
Graduate Admission Requirements for International Students:
- Applicants must have a bachelor's degree equivalent to a four-year U.S. bachelor's degree from a recognized university in that country.
- Transcripts from all colleges and universities attended; documents must be official and include an English translation. Applicants are required to have documents mailed to SOU in a sealed envelope from the school, which has not been opened.
- SOU will not accept scans, faxes, photocopies, or already opened documents.
- TOEFL or IELTS score
- If English is not your native language, you will need to submit a TOEFL or IELTS score.
- You do not need to submit a score if you earned a bachelor's or master's degree from a U.S. college/university or completed your education in a native English-speaking country.
If you need to submit official documents by mail, send them to:
SOU Admissions Department1250 Siskiyou Blvd.
Ashland, OR 97520
Have a question? Call us at 800-490-7974800-490-7974.
Courses
Read about our online MBA in Marketing classes
In order to earn the Master of Business Administration with a Concentration in Marketing online, you must complete 13 courses (45 credit hours), covering 33 credit hours of core courses (including a capstone course) and 12 credit hours of concentration courses.
You must take the following courses.
Duration: 7 Weeks weeks
Credit Hours: 3
Students learn how to plan and implement effective marketing strategies through case analysis and research in strategic applications. Emphasizes best practices to successfully address marketing challenges faced by actual businesses.
Course learning objectives:
- Write clear and concise summaries of topical information
- Demonstrate knowledge of triple bottom line and corporate responsibility trends
- Evaluate alternative marketing strategies and make recommendations for change based on research
Duration: 7 Weeks weeks
Credit Hours: 4
Students apply contemporary operations management techniques and tools to realistic business situations. Case studies and computer-based models are utilized as decision-making tools.
MBA 514 must be taken during the final two terms.
The MBA ETS Major Field Test will be administered via this course. The Field Test is part of the program's accreditation and assessment process. An $80 course fee will be assessed for this test.
Duration: 7 Weeks weeks
Credit Hours: 3
Examines the role of information systems (IS) in contemporary business organizations. Provides an overview of key information systems and technologies. Emphasizes the management behavior, knowledge, and skills necessary to participate in making decisions about information systems. Also introduces current trends and drivers, including emerging technologies that affect the present and future of information systems.
Duration: 7 Weeks weeks
Credit Hours: 4
Explores the accounting function of an organization from a managerial perspective. Students gain an understanding of cost characteristics, cash flows, and reporting; the appropriate application of costs in decision-making; and the behavioral ramifications and interdependency of accounting within the organization as a whole.
Course learning objectives:
- Correctly apply concepts and vocabulary of the cost environment
- Organize accounting information properly for planning and control, decision-making, performance, evaluation, and reporting purposes
- Employ management accounting techniques and concepts to enhance organizational strategies
Duration: 7 Weeks weeks
Credit Hours: 3
Focuses on the roles and techniques of research in retail, service, community, and industry settings. Research methods and procedures such as design, data collection, analysis, and recommendations are applied to an actual organizational situation.
Duration: 7 Weeks weeks
Credit Hours: 4
Explores fundamental concepts of microeconomics (market equilibrium, firm and consumer behavior, and industry structure and competition) as a means of understanding and analyzing business problems. Basic macroeconomic models are developed to help explain long-run trends and short-run fluctuations in key macroeconomic variables: GDP, inflation, interest rates, wage and profit rates, and budget deficits. Applies the basic principles of finance theory to decisions facing the corporate manager.
Duration: 7 Weeks weeks
Credit Hours: 3
Acquaints students with fundamental legal concepts affecting organizations through case studies and guest speakers. Concepts are discussed within a general managerial framework with distinctions made for private, nonprofit, and governmental entities. Major topics covered include tort liability, contracts and legal agreements, intellectual property rights, administrative law, individual liability, and legal economics/ADR applications. Management law covered includes employment issues such as wrongful non-hiring and termination, discrimination, ADA (disabilities), sexual harassment, and similar issues. Introduces contemporary issues of ethics and corporate social responsibility (CSR) facing the business community.
Course learning objectives:
- Develop understanding and appreciation of current ethical and legal concepts/issues in business/management
- Effectively discuss the importance of ethics in the organizational decision-making process
- Become familiar with business law concepts/issues and be able to develop a proactive and preventive organizational culture and strategy
- Effectively express and support a socially responsible and ethical organizational structure
Duration: 7 Weeks weeks
Credit Hours: 3
Explores individual behavior, group behavior, and organizational systems. Topics covered (from theoretical and practical perspectives) include understanding people, motivation, group dynamics, communication, leadership, power, politics, conflict, diversity, culture, decision making, change, and organizational structure.
Duration: 7 Weeks weeks
Credit Hours: 3
Explores essential financial theory and develops applications in the areas of valuation of assets, financing decisions, risk assessment, and short-term asset and liability management. Develops the abilities to compare and value uncertain cash flows; evaluate the costs and risks of financing from stocks, bonds, and entrepreneurial sources; and manage short-term capital.
Duration: 7 Weeks weeks
Credit Hours: 3
The capstone course is intended to provide an experience that integrates the MBA coursework using intensive business cases and analysis. Prerequisite: Successful completion of all core courses.
MBA 590 must be taken during the final two terms.
You must take three of the following courses.
Duration: 7 Weeks weeks
Credit Hours: 4
Explores Geographic Information Systems (GIS) as an emerging technology/science over the last three decades and how this technology can and has been used to improve business decision making. Primarily the course examines the marrying of geographic information to data and thus how that substantially changes and improves the ability to compile evidence, construct arguments and therefore improve decision making. While business is the primary focus, the course helps students understand how GIS has had and is having a profound impact in government and nonprofits as well.
Course learning objectives:
- Gain ability for marrying geographic information to data to identify opportunities, analyze data, explore issues, problem solve, and evaluate situations in a geographic and business context
- Develop knowledge of GIS and how it has had a profound impact in business, government, and nonprofits
- Explore mapped data and manage geodatabases
Duration: 7 Weeks weeks
Credit Hours: 4
Advanced course in marketing goods and services online. Subjects include the potential for building powerful online communities, personalization, online advertising, brand-building, online pricing, customer support, transaction processing, fulfillment, search engine optimization, search engine marketing, social media, and website analytics.
Duration: 7 Weeks weeks
Credit Hours: 4
Covers the formulation of channel objectives and strategies, along with the appropriate tactics, policies, and practices. Emphasizes factors to consider when choosing channel intermediaries and the elements involved in an effective physical distribution system. Addresses marketing functions commonly assigned to or shared with intermediaries and issues pertaining to inventory distribution and control, order processing, customer service, and the establishment of cost-effective transportation systems. Pricing strategy includes the rationale for setting prices for products at all points in the product life cycle. Includes analysis of discount strategies. Particular emphasis is on a total system approach viewed from a managerial perspective with practical business applications.
Course learning objectives:
- Examine the business consequences of pricing, distribution and logistics decisions and develop skills to create plausible distribution and pricing plans for an organization
- Compare and contrast the value-pricing approach to the cost-recovery approach and understand the significance and complexities of pricing products and services in the marketing process
- Assess how true economic and perceived values are determined and be able to identify all costs relevant to pricing decisions
- Become familiar with pricing tools and processes, map the relationship between price and demand, and understand concepts of price customization
- Compare and contrast the increasing role and power of online channels to traditional stores
- Construct a channel value chain with an aptitude to manage issues and conflict as well as techniques for influencing channel decisions within the distribution system
*Tuition and fees are subject to change.
