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Master of Business Administration with a Concentration in Marketing Online

Prepare to effectively apply insights into marketing trends as an organizational leader with this action-oriented online MBA.

12/21/20 Next Application Due Date
01/04/21 Start Classes

Program Overview

$19,350* Total Tuition
As few as 16 months Program Duration
45 Credit Hours

The Master of Business Administration with a Concentration in Marketing online program is designed to equip you with a solid foundation of business management skills with real-world marketing applications for use across the business spectrum, with an emphasis on preparing you for a range of roles in marketing.

The expert faculty at Southern Oregon University (SOU) will help deepen your knowledge of internal marketing, e-commerce, marketing channel management, pricing strategy, the use of GIS systems, and more. As a graduate, you will possess the skills and knowledge to pursue roles such as marketing manager, sales manager, brand manager, market research analyst, and media planner.

 

An online MBA that blends business acumen with marketing expertise

"Getting an MBA with a Concentration in Marketing gives me some insights into the marketing side of business, which a lot of IT professionals don't have."

Raul Villagomez, SOU online MBA graduate

In the MBA with a Concentration in Marketing online program, you will:

  • acquire knowledge of industry trends such as one-to-one marketing, internet infrastructure, digital technology, the potential for building powerful online communities, personalization, online advertising, brand-building, product development, online pricing, customer support, transaction processing, and fulfillment,
  • cover the formulation of channel objectives and strategies, along with the appropriate tactics, policies, and practices,
  • learn about inventory distribution and control, order processing, customer service, and the establishment of cost-effective transportation systems. Pricing strategy includes the rationale for setting prices for products at all points in the product life cycle, and
  • apply geographic information to data and thus understand how that substantially changes and improves the ability to compile evidence, construct arguments, and therefore improve decision-making.

Have questions or need more information about our online programs?

Also available online:

SOU offers our online Master of Business Administration in a variety of concentration areas. Explore all of our online MBA programs.

Tuition

The SOU Master of Business Administration with a Concentration in Marketing online program features the same affordable, pay-by-the-course tuition whether you reside in Oregon or outside the state.

$430 Per Credit Hour
$19,350 Total Tuition*

View full tuition breakdown

MBA with a Concentration in Marketing Online Program Tuition and Fees

The following is the tuition breakdown for the Master of Business Administration with a Concentration in Marketing online degree program.

Program Per Credit Hour Per 3 Credit Hours Per 4 Credit Hours Per Program
Master of Business Administration with a Concentration in Marketing $430 $1,290 $1,720 $19,350*

Note: SOU credit hours are quarter hours. 45 SOU hours = 30 semester credit hours.

Fees: There is an $85 application fee, an $85 graduation fee, and an $80 course fee for the ETS Major Field Test in MBA 514. Proctoring fees, if required, are not included.

*Tuition and fees are subject to change.

 

Learn what the SOU online MBA program can do for you

“We attract students that are not necessarily working in a corporate world, but also both in government and nonprofits.”

– Rene Ordonez, Ph.D., Professor, SOU online MBA

Calendar

The Master of Business Administration with a Concentration in Marketing online program is convenient and accessible for working professionals. All courses are seven weeks in length, with multiple start dates each year. View the calendar to see upcoming starts and related due dates.

Now Enrolling:

12/21/20 Next Application Due Date
01/04/21 Start Classes

View full calendar

Session Program Start Date Application Deadline Document Deadline Registration Deadline Payment Due Last Class Day
Winter 01/04/21 12/21/20 12/28/20 12/30/20 01/01/21 02/21/21
Spring 03/29/21 03/15/21 03/22/21 03/24/21 03/26/21 05/16/21
Summer 1 06/14/21 05/31/21 06/07/21 06/09/21 06/11/21 08/01/21
Summer 2 08/02/21 07/19/21 07/26/21 07/28/21 07/30/21 09/19/21

Ready to take the next step toward earning your degree online from Southern Oregon University?

Admissions

The Master of Business Administration with a Concentration in Marketing online admission process is streamlined to help you get started right away. Requirements for full admission include:

Bachelor's degree from an accredited institution
2.75 GPA with three years relevant experience or 3.0 GPA

View all admission requirements

MBA with a Concentration in Marketing Online Admission Requirements

  • Applicants with a bachelor's degree from an accredited institution and transcripts verifying a minimum cumulative GPA of 3.0 on a 4.0 scale are granted full admission status into the MBA with a Concentration in Marketing online degree program.
    • Applicants with a minimum GPA of 2.75 but less than 3.0 qualify for full admission by submitting resume verifying at least three years of relevant work experience and contact information of three professional references.
    • Applicants with less than 2.75 GPA qualify for provisional admission by submitting resume verifying at least three years of relevant work experience and contact information of three professional references. Students admitted on provisional basis must earn a B or better in courses taken during their first term in order to continue in the program.
  • Applicants must submit transcripts from all previous educational institutions attended.
  • International student applicants interested in enrolling in the SOU online Master of Business Administration program should contact the Office of International Programs for information related to international admissions and visa restrictions. Contact the Office of International Programs by emailing [email protected].

Southern Oregon University considers you an international student if you are NOT a:

  • U.S. citizen or national;
  • U.S. permanent resident or other eligible noncitizen.

Graduate Admission Requirements for International Students:

  • Applicants must have a bachelor's degree equivalent to a four-year U.S. bachelor's degree from a recognized university in that country.
  • Transcripts from all colleges and universities attended, documents must be official and include an English translation. Applicants are required to have documents mailed to SOU in a sealed envelope from the school, which have not been opened.
    • SOU will not accept scans, faxes, photocopies, or already opened documents.
  • TOEFL or IELTS score
    • If English is not your native language, you will need to submit a TOEFL or IELTS score.
  • You do not need to submit a score if you earned a bachelor's or master's degree from a U.S. college/university or completed your education in a native English-speaking country.

If you need to submit official documents by mail, send them to:

SOU Admissions Department
1250 Siskiyou Blvd.
Ashland, OR 97520

Have a question? Call us at 800-490-7974.

Courses

In order to earn the Master of Business Administration with a Concentration in Marketing online, you must complete 13 courses (45 credit hours), covering 33 credit hours of core courses (including a capstone course) and 12 credit hours of concentration courses.

Expand All [+]

You must take the following courses.

Duration: 7 weeks   |   Credit Hours: 3

Students learn how to plan and implement effective marketing strategies through case analysis and research in strategic applications. Emphasizes best practices to successfully address marketing challenges faced by actual businesses.

Duration: 7 weeks   |   Credit Hours: 4

Students apply contemporary operations management techniques and tools to realistic business situations. Case studies and computer-based models are utilized as decision-making tools. Educational Testing Services (ETS) MBA Major Field Test is administered in this course.

Duration: 7 weeks   |   Credit Hours: 3

Examines the role of information systems (IS) in contemporary business organizations. Provides an overview of key information systems and technologies. Emphasizes the management behavior, knowledge, and skills necessary to participate in making decisions about information systems. Also introduces current trends and drivers, including emerging technologies that affect the present and future of information systems.

Duration: 7 weeks   |   Credit Hours: 4

Explores the accounting function of an organization from a managerial perspective. Students gain an understanding of cost characteristics, cash flows and reporting; the appropriate application of costs in decision–making; and the behavioral ramifications and interdependency of accounting within the organization as a whole.

Duration: 7 weeks   |   Credit Hours: 3

Focuses on the roles and techniques of research in retail, service, community, and industry settings. Research methods and procedures such as design, data collection, analysis, and recommendations are applied to an actual organizational situation.

Duration: 7 weeks   |   Credit Hours: 4

Explores fundamental concepts of microeconomics (market equilibrium, firm and consumer behavior, and industry structure and competition) as a means of understanding and analyzing business problems. Basic macroeconomic models are developed to help explain long-run trends and short-run fluctuations in key macroeconomic variables: GDP, inflation, interest rates, wage and profit rates, and budget deficits. Applies the basic principles of finance theory to decisions facing the corporate manager.

Duration: 7 weeks   |   Credit Hours: 3

Acquaints students with fundamental legal concepts affecting organizations through case studies and guest speakers. Concepts are discussed within a general managerial framework with distinctions made for private, nonprofit, and governmental entities. Major topics covered include tort liability, contracts and legal agreements, intellectual property rights, administrative law, individual liability, and legal economics/ADR applications. Management law covered includes employment issues such as wrongful non-hiring and termination, discrimination, ADA (disabilities), sexual harassment, and similar issues.

Duration: 7 weeks   |   Credit Hours: 3

Explores individual behavior, group behavior, and organizational systems. Topics covered (from theoretical and practical perspectives) include understanding people, motivation, group dynamics, communication, leadership, power, politics, conflict, diversity, culture, decision making, change, and organizational structure.

Duration: 7 weeks   |   Credit Hours: 3

Explores essential financial theory and develops applications in the areas of valuation of assets, financing decisions, risk assessment, and short-term asset and liability management. Develops the abilities to compare and value uncertain cash flows; evaluate the costs and risks of financing from stocks, bonds, and entrepreneurial sources; and manage short-term capital.

Duration: 7 weeks   |   Credit Hours: 3

The capstone course is intended to provide an experience that integrates the MBA coursework using intensive business cases and analysis.

You must take three of the following courses.

Duration: 7 weeks   |   Credit Hours: 4

Explores geographic information systems (GIS) as an emerging technology/science over the last three decades and how this technology may be used to improve business decision making. Primarily examines the marrying of geographic information to data and how that substantially changes and improves the ability to compile evidence, construct arguments, and improve decision making. While business is the primary focus, the course helps students understand how GIS has a profound impact in government and nonprofits as well.

Duration: 7 weeks   |   Credit Hours: 4

Advanced course in marketing goods and services in cyberspace. Subjects include the increasing trend toward one-to-one marketing, internet infrastructure, digital technology, the potential for building powerful online communities, personalization, online advertising, brand-building, product development, online pricing, customer support, transaction processing, and fulfillment. Uses local internet marketing companies and dotcom cases as examples. Open to non-admitted business students and non-business majors.

Duration: 7 weeks   |   Credit Hours: 4

Covers the formulation of channel objectives and strategies, along with the appropriate tactics, policies, and practices. Emphasizes factors to consider when choosing channel intermediaries and the elements involved in an effective physical distribution system. Addresses marketing functions commonly assigned to, or shared with, intermediaries. Also addresses issues pertaining to inventory distribution and control, order processing, customer service, and the establishment of cost-effective transportation systems. Study of pricing strategy includes the rationale for setting prices for products at all points in the product life cycle. Includes analysis of discount strategies. Particular emphasis is on a total system approach viewed from a managerial perspective with practical business applications.

Jasmine Yaeger

Jasmine Yaeger

"I was initially skeptical about the online format. After completing two terms of this program, I have found that the online format, though challenging, has worked out well for me."

*Tuition and fees are subject to change.

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